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๐Ÿ‡ฑ๐Ÿ‡ฐ Sri Lanka Ecommerce Finance

Know your
true ecommerce profit

Your accountant's P&L won't tell you why your Daraz revenue doesn't match your bank account. We build the financial clarity that ecommerce actually requires.

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Your Ecommerce P&L, Built the Right Way

This is what your monthly channel P&L looks like when we manage it โ€” every deduction accounted for, every margin visible.

Gross Revenue (GMV)
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Net Revenue (NMV)
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Gross Channel Profit
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Contribution Margin
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Avg. Order Value
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Ecommerce P&L Statement
Line Item
Current Period vs Prior
Daily breakdown โ€” 30 days
Date Gross Sales Discounts Returns Net Sales Shipping Commission GW Fees COGS Contribution
Showing 1โ€“10 of 30
Metrics We Track

Every number that matters

We calculate and monitor the full suite of ecommerce KPIs โ€” not just top-line revenue.

GMV
Gross Merchandise Value
Total sales value before any deductions โ€” the headline number.
NMV
Net Merchandise Value
GMV minus returns and cancellations โ€” what you actually sold.
AOV
Average Order Value
Average revenue per transaction. Key lever for growth.
AIV
Average Item Value
Average value per unit sold across your catalogue.
CR
Conversion Rate
% of visitors who place an order. Core store health signal.
CTR
Click-Through Rate
% of impressions that result in a click on your listings or ads.
CAC
Customer Acquisition Cost
Total marketing spend รท new customers acquired.
CLV
Customer Lifetime Value
Predicted total revenue from a customer over their lifetime.
What We Do

Three core financial services

A complete financial reporting layer built specifically for ecommerce businesses.

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Metrics & KPI Tracking

We calculate and monitor every metric your ecommerce business needs โ€” from top-line GMV to granular SKU-level performance.

  • GMV, NMV, AIV, AOV calculation
  • CTR, CR, bounce rate tracking
  • CAC, CLV, repeat purchase rate
  • Return rate & cancellation analysis
  • Channel-by-channel revenue split
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Ecommerce P&L

A dedicated channel P&L that captures what a general accountant's report misses โ€” every platform cost, discount, and fee accounted for.

  • Platform commission deductions
  • Discount & voucher impact tracking
  • Payment gateway fee reconciliation
  • Shipping & return logistics costs
  • COGS and contribution margin
  • Campaign-level P&L for sale events
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Reports & Reconciliation

Structured monthly reports and settlement reconciliation to ensure every rupee from every platform is accounted for.

  • Monthly channel summary report
  • SKU-level profitability ranking
  • Settlement vs. bank reconciliation
  • Discount & offer impact report
  • Tax-ready revenue data (VAT, IRD)
Why It Matters

Your general P&L is lying to you

Standard accounting misses the ecommerce-specific costs that determine whether you're actually profitable.

What a general P&L misses

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Platform commissions before settlement

Daraz deducts commissions before paying. Your bank statement shows less than your sales โ€” a general P&L doesn't explain why.

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Voucher & discount costs

Flash sale discounts and seller-funded offers reduce your effective revenue. These don't appear clearly in standard accounting.

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Return & reverse logistics costs

Return shipping and restocking fees are ecommerce-specific costs that a general P&L bundles into overhead.

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Payment gateway micro-fees

Card processing fees on every transaction add up to significant costs monthly โ€” invisible in a general P&L.

What our ecommerce P&L gives you

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True channel profitability

You see exactly how much your Daraz or Shopify channel actually earns โ€” after every channel-specific cost.

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Campaign ROI clarity

Was the 11.11 Mega Sale worth it? We produce a campaign P&L that tells you whether the volume justified the margin sacrifice.

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SKU-level margin ranking

Know which products are actually profitable after all deductions โ€” and which you're subsidising without realising it.

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Settlement discrepancy alerts

We flag any difference between what the platform says it paid and what actually landed in your account โ€” immediately.

FAQ

Finance questions

Everything you need to know about ecommerce finance reconciliation for Sri Lankan businesses.

Talk to Us
No. We work with businesses selling on any platform โ€” Daraz, Shopify, WooCommerce, or their own website. The P&L is built around your specific channels.
We deliver your first full P&L report within 2 weeks of onboarding. Setup involves connecting to your seller reports and payment gateway statements.
Finance reconciliation is separate from bookkeeping. We complement your accountant with ecommerce-specific reporting that standard accounting tools don't provide.
Platform seller reports, payment gateway statements, and basic cost data (COGS, shipping rates). We'll walk you through exactly what's needed during onboarding.
Get Started

Know where every rupee goes

Available for Sri Lankan ecommerce businesses. First full P&L report delivered within 2 weeks of onboarding.