The 10-point ecommerce SEO checklist we run on every new store

The checklist

1. Crawlability: robots.txt allows product/category pages; no accidental noindex.
2. XML sitemap submitted to Google Search Console.
3. Core Web Vitals: LCP under 2.5s on mobile — compress hero images (WebP/AVIF), lazy-load below the fold.
4. One H1 per page with the target keyword; logical heading structure.
5. Unique titles & meta descriptions — never the platform defaults.
6. Schema markup: Product, Organization, BreadcrumbList, and FAQPage where relevant.
7. Canonical tags on variant and filtered URLs to avoid duplicate content.
8. Internal linking: every product reachable within 3 clicks of the homepage.
9. Image alt text that describes the product, not "IMG_2041".
10. 404 & redirects: a branded 404 page, and 301s for every migrated URL.

The one most stores miss

Redirect mapping during migrations. Skipping it is the fastest way to torch rankings you spent years earning — it's why migration SEO is a first-class part of every ecomit store move.

Want this run on your store? Get a free SEO audit.

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